GfK complies strictly with the rules and regulations of professional, independent market research bodies worldwide. Our Corporate Values and Code of Conduct set our promise and commitment to our partners, clients, shareholders and employees.

GfK is fully prepared for the requirements and implications of GDPR and we have used the opportunity to build on the principles we already live by and to apply these extended principles on a global level.

With dedicated organizational entities (reporting directly into the CEO and CFO) GfK monitors quality, compliance, data protection and security in an appropriate and comprehensive manner. All employees understand the importance of protecting the confidential data that GfK manages. Relevant trainings are constantly underway throughout our offices around the world, sponsored and heavily supported by the highest management levels.

GfK maintains a strong information security management program to ensure a proven policy and compliance structure, a comprehensive security awareness program and a solid risk management framework.